International Beer Day, celebrated on the first Friday of every August, is a global tribute to one of the world’s oldest and most beloved beverages. Founded in 2007 in Santa Cruz, California, this day has grown to encompass celebrations in over 200 cities worldwide. It’s a time for beer lovers to raise their glasses in unison, appreciating the craft of brewing and the joy it brings.

This celebration is more than just an excuse to enjoy a pint; it’s a recognition of the cultural and economic contributions of breweries and the people who craft this timeless drink. From small craft breweries to large-scale producers, the beer industry supports millions of jobs and fosters a sense of community. International Beer Day promotes the appreciation of these contributions, encourages the exploration of different beer types, and fosters international camaraderie through the universal language of beer.

The CHEERS Project: Sustainability Meets Celebration

The CHEERS EU project is an innovative initiative that aligns perfectly with the ethos of International Beer Day. CHEERS, which stands for Circular Economy for Enhanced Resource Sustainability, aims to transform the brewing industry’s by-products into high-value bio-products. By using a biorefinery approach, the project revalorises under-utilised or waste by-streams from the brewing process.

This initiative not only helps reduce the environmental footprint of beer production but also contributes to biodiversity and sustainable agricultural practices. By converting waste into useful products, CHEERS demonstrates a commitment to resource efficiency and environmental stewardship, making it a perfect partner for the values celebrated on International Beer Day.

The relationship between CHEERS and International Beer Day is a natural one. Both celebrate the joy of beer while acknowledging the importance of sustainability and responsible production. This synergy highlights how tradition and innovation can work together to create a more sustainable future for the industry.

Celebrating with CHEERS

To mark International Beer Day, the CHEERS project has lined up a series of exciting activities aimed at engaging and educating the public. These activities include giveaways, special video content, and more interactive events designed to spread awareness about the project’s goals and achievements.

For those interested in diving deeper into the project’s work, more detailed information and updates on these activities can be found on the CHEERS project website. Through these efforts, the CHEERS project not only celebrates beer but also champions a more sustainable future for the industry, making this International Beer Day a truly special occasion.